The Lean Marketing Divide: From Push to Pull

The test of an innovation’s quality is the clarity of its purpose, not its technical sophistication   “The value of an idea lies in the using of it.”       Thomas Edison Christensen’s code What is innovation? Who is an...

Lean Thinking and Digital Technology improve the performance of the traditional printing houses – as it prepares for the print of the 21st century The digital print revolution will change our life style. The day is not far away...

If he wants to save Boeing, David Calhoun, the new CEO, will have to first find, then air out, and then make use of the map that Alan Mulally had drawn. One day after the 9/11 2001 attacks, sales...

The methodology of “process consultation”, designed by Edgar Schein, serves the ILE team as we support and guide our customer-partners through a Lean transformation process. In order to make the principles of this system available to all, as well...

Can an organization and its decision-making processes be managed under conditions of extreme uncertainty? The chaos surrounding us demands that we forgo our obsessive attempt to control events and learn to view chaos and the tensions evoked as an...

“Be the change you want to see in the world” (Mahatma Gandhi) Being a Lean Facilitator Hillel says, “Do not judge your fellow until you have reached his place” (Sayings of the Fathers 2:4). The work of the Lean...

In most organizations, the high proportion of waste provides an almost infinite source of possibilities for improvement.  Thus, ignorance or no-problem is necessarily a bad thing – rather, it should be thought of as a gap between what is...

The evolution of ideas as an accepted paradigm and basic assumption in organizational culture.  “And he misses that feeling of creating from out of something. Yes, from out of something.  Because to create from out of nothing is to...

This month, I had the privilege of visiting Shanghai, China, to lecture on the topic of “Managing to Invent” at the Chinese Lean Institute’s annual conference.  I opened my talk with an invitation:  I called on the audience to...

The lectures presented by Professor Ezekiel Emanuel were jointly coordinated by ILE and the Assaf Ha’rofeh Medical Center Professor Ezekiel J. Emanuel – oncologist and the vice-president of the Bio-Ethical Institute at Philadelphia University – presents the deep crisis...

All too often, the relationship between (fixed) standardized work and (flexible) creativity is viewed as if it were a snail’s attempt to convince a bird that it’s better to crawl on the ground.  The truth is: Standardized work is...

Organizations that intend to survive over time must give up their aggressive push marketing (advertising and PR) methods and replace them with a selection of products and services that are suited to the customer’s wants and needs. “But this...