Costumer Value: the Only Way for a Firm to Ensure Success

January 20, 2016 • ILE LAB • Boaz Tamir

Managers and investors are starting to understand that, in the long term, a company’s success is built on value for the customer and not on marketing manipulations.

Read the full post on Planet Lean: the Lean Global Network Journal.

Boaz Tamir, ILE.

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