The Lean Marketing Divide: From Push to Pull

Business success, like any serious relationship, cannot be based on a single stroke of genius. Rather, it depends on a delicate formula that includes relationship and belonging, through a value proposition customized to the client’s unique needs. “A faithful...

During the COVID-19 crisis the members of the age of wisdom were disconnected from the social and virtual sphere. The Kehilla (community) initiative wishes to change that through a human and technological service network, which will connect members of...

Richard Sheridan’s comment on Boaz Tamir’s post, “The Invisible Customer is the Hero of the Story“: Boaz – I love the story, including the reference to Joseph Campbell. I will encourage you to consider one additional angle over time…...

On the relationship between Steve Jobs, George Lucas, anthropologist Joseph Campbell, the crisis facing the cellular companies, and the construction of a myth.  An alternative perspective on value-creating marketing. What is happening to the cellular companies? The crisis facing...

How contribution to the community provides an opportunity to design of organizational culture and develop skilled and independent workers The field workers that saved the situation A family had rented a car from Hertz for a family trip during...

There is no inherent value in an unrealized idea, a purpose that has not been translated into action, or a vision that has not been transformed into a way of life. This is also true for the world-wide Lean...

If you remember to begin the process of product development with the customer, you will not be afraid of the competitive, accelerated market because you will be standing on a strong foundation. Customers Don’t Need Startups The saying, “It’s...

Richard Sheridan’s comment on Boaz Tamir’s post, “Even Toyota Has to Learn to Listen to Its Customers”: Boaz – I love the tone you set in the letter. I’m guessing for you there were likely moments of true anger...

Toyota’s declaration of purpose: “To bring and keep customers through high-quality products and services and a fantastic user-experience.” My faith in Toyota’s purpose and vision has made me a loyal customer.  Not only have I and my family enjoyed...

The Lean community should respond to the challenge that Toyota presented to itself and to the world: to prove that there are innovative and groundbreaking solutions on the journey to constant improvement and creation of value for the customer....

The rise and fall of organizations does not depend on chance or bad luck. It generally stems from a fundamentally flawed strategic approach that fails to define a purpose, alienates workers and ignores customers. This post was also published...

The latest banking scandal had us all wonder whether Wells Fargo has lost its way. But how does a pioneering bank that once had lean at its heart betray its core values so profoundly? Read the full post on...

Better to Create Value for the Customers who Stay and Change the Marketing Strategy to Meet Their Needs than to Struggle with the Clients Who get away. Read the full post on Planet Lean: the Lean Global Network Journal....

Apple, the company that once helped its customers soar past their common ways of thinking and imagine that which had yet to be created, is now trailing behind its customers. “Get closer than ever to your customers. So close...

When it comes to lean product development, it doesn’t matter whether you are making wine or motorcycles. Success comes from our ability to tell a story that engages our customers and a product they would line up for. In...

Most organizations today can only dream of receiving the type of enthusiastic support that certain sports teams get from their fans. In order to do that, they need to forget short-termism and put their customers first. Read the full post...

Managers and investors are starting to understand that, in the long term, a company’s success is built on value for the customer and not on marketing manipulations. Read the full post on Planet Lean: the Lean Global Network Journal....

Organizations that intend to survive over time must give up their aggressive push marketing (advertising and PR) methods and replace them with a selection of products and services that are suited to the customer’s wants and needs. “But this...